Britain's biggest cinema screen opened in 1999 at Waterloo's Bullring. It took just a year to transform the desolate roundabout at the end of Waterloo Bridge and within the first 12 months it is estimated that half a million people visited the new attraction.

The BFI London IMAX Cinema features the UK's biggest cinema screen, soaring more than 20 metres high - nearly the height of five double-decker buses - and stretching more than 26 metres wide; an 11,600-watt digital surround-sound system and an IMAX projection system, the most sophisticated

motion-picture projection system in the world. Working together, these elements immerse viewers in larger-than-life 2D and 3D images and ultra-realistic digital sound, making them feel as if they are literally 'in the picture'.

The London IMAX is part of the British Film Institute which screens feature films, shorts and television programmes to audiences at the National Film Theatre on the South Bank.

For further information contact:
www.bfi.org.uk/imax